Shifting in Consumer Behavior in 4P to 4C Purchase Patterns via YouTubeThe Internet has been growing rapidly over the last two decades, and is relevant to the digital economy driven by information technology…Jan 11, 2021Jan 11, 2021
Customer Perceived Value: Expectations That Must Be Managed EffectivelyIn 1980 Ray Kordupleski successfully delivered the idea of Customer Value Management his book, Mastering Customer Value Management. Value…Dec 11, 2020Dec 11, 2020
